About Us

Trailsend Creative is a design studio based in the oak forests of Oakland, California and designing everywhere.

We came to life underneath a colorful canopy of bay laurels, redwoods, pines and manzanitas in the Oakland hills, where long hikes throughout Aurelia Reinhardt Regional Park inspire our creative work with joy, balance and a dash of zen.

We began with freelance design projects. As those projects  increased in frequency, and our reliance on the natural world to spark our design ethos remained steady, we decided to make things official by branding our studio after the land that gives us so much. Trailsend (a location deep in the park, near the “redwood cathedral” that poet Joaquin Miller helped plant and protect) became our namesake. At our studio, nature is play – and we believe that following the delicate, brilliant patterns of nature leads to simply beautiful design. 

We work with teams of all sizes and stages to build beautiful, crystal-clear design for web and print. We’ve designed branding, content and web builds for mission-driven startups, meditation centers, podcasts, community centers, solopreneurs and beyond. 

We believe in our clients and in building strong collaborative relationships with them, working to understand who they are and what sets them apart. This naturally leads us to develop tailored creative solutions for your goals that produce the results that matter the most to you.

Meet the Founder

Elle Aviv is a creative problem solver, community weaver and web designer with 10 years experience building the internet. She studied art and history with a psychology emphasis at Mills College before beginning a career in marketing, content and communications. In addition, she has run art galleries in Los Angeles and the San Francisco Bay Area and founded a successful literary publication.

Methodology

Our metholodogy is rooted in:

  • deep listening

  • strategy

  • design

  • delivery

We follow the Deep Design playbook, a human-centered approach which focuses on empathy as a pathway to better design outcomes.

We balance that core philosophy with a commitment to making an accessible and beautiful internet that drives human-powered content.

Our goal is to naturally connect people, companies, investors, communities and ideas with the world wide web, through a hybrid of authenticity and contemporary design.

At Trailsend, you can expect us to:

  1. Care about details great and small.

  2. Remember the user comes first.

  3. Apply market research, competitive analysis and user surveys to empower performance outcomes.

  4. Lean into a strong writing background with experience in what motivates audiences and cuts through the noise.

  5. Draw on a deep reservoir of creative resources to build original content tailored to each project.

  6. Take advantage of the latest technology to build web content that is easy to use from anywhere and equally easy to maintain.

  7. Offer thoughtful, strategic guidance that helps you clarify your story, sharpen your brand, and uncover opportunity.

Collaborate

Your next step is also your easiest

The first consultation is free.