INSIGHT MEDITATION
Web Design, Platform Transition, Events Calendar, Image Curation, Content Development, Email Marketing Integration, SEO
The clients wanted to increase engagement with visitors from around the globe, and needed to transition from an outdated Wordpress website to an easy, intuitive site engineered for accessibility while increasing diverse representations.
Trailsend Creative designed a crystal-clear, bright and accessible visual design geared toward an intergenerational audience with larger text and high color contrast. Throughout the website, we incorporated imagery showing a diverse representation of students and practitioners, and spiritual images that reflected a feminist Buddhist lens. We built out the organization’s calendar, donation page, and contact page. We also edited and streamlined their extensive archives of past talks into a new, clean presentation that students could easily browse and explore.
